Description :
Condition New Published In India by Prentice Hall India Brand New Soft cover INTERNATIONAL EDITION Latest 2nd Edition Different ISBN Number but the contents are Identically same as US edition Black White Illustrations superfast express shipping customer satisfaction money back guaranteed
Review:
Allen Adamson Managing Director Landor AssociatesKevin Keller gets branding He provides an up to the minute and accessible guide to the cluttered world of branding ReviewKellers book is a rare success at combining practical advice and real substance Further there are a host of examples and five comprehensive case studies that provide a wealth of insight about brands and brand building An excellent contribution David Aaker Professor of Marketing Strategy University of California at Berkeley Author of Building Strong BrandsAfter reading Strategic Brand Management my associations with the Kevin Keller brand of marketing thinking strong favorable and unique But not unexpected Ive worked with Professor Keller for a decade or more and our shared belief in the critical role of the brand in successful marketing strategies is beautifully played out in this brilliant text Steve Goldstein Vice President of Marketing and Research Levis Brand USABranding is in the midst of a renaissance and Kevin Kellers Strategic Brand Management can be recommended as the reference source to all those concerned with building and managing brands This is an exceptionally comprehensive treatment of the subject full of valuable analytic and rich insights Al Silk Professor Emeritus Harvard Business SchoolKeller understands that building a brand is both an art and a science Its the strategic mix of focus and risk that gives a brand its meaning in peoples lives Liz Dolan Vice President of Marketing Communication Nike Inc
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