Description :
Condition New Published In India by Prentice Hall India Brand New Soft cover INTERNATIONAL EDITION Latest 7th Edition Different ISBN Number but the contents are Identically same as US edition Black White Illustrations superfast express shipping customer satisfaction money back guaranteed
Review:
In the seventh edition of his successful text Warren Keegan offers a unique blend of managerial relevance uptodate examples and theoretical insight This text is a pleasure to read for students and practitioners alike Once again this edition convincingly demonstrates why Warren Keegans text stands out from the crowd Professor Bodo B Schlegelmilch Editor Journal of International Marketing Chair of International Marketing and Management Vienna University of Economics and Business AdministrationThis leading book in international marketing features comprehensive cases that cover consumer industrial low tech and high tech product and services marketing Specific chapter topics examine the global economic environment the social and cultural environment the political legal and regulatory environments global customers global marketing information systems and research global targeting segmenting and positioning entry and expansion strategies marketing and sourcing cooperation and global strategic partnerships competitive analysis and strategy product decisions pricing decisions channels and physical distribution global advertising promotion personal selling public relations sales promotion direct marketing trade shows sponsorship global emarketing planning leading organizing and monitoring the global marketing effort and the future of global marketing For individuals interested in a career in marketing
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