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Condition New Published In India by Prentice Hall India Brand New Soft cover INTERNATIONAL EDITION Latest 1st Edition Different ISBN Number but the contents are Identically same as US edition Black White Illustrations superfast express shipping customer satisfaction money back guaranteed
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Product DescriptionOffering a fourteenchapter format this brief book provides readers with a quick read integration of the most pertinent issues in international business A micro and macro focus appeals to readers separate roles as managers and as citizens Chapteropening vignettes illustrate the importance of chapter material For anyone with international business responsibility Excerpt Reprinted by permission All rights reservedWe began writing a survey international business text about thirty years ago and that text has successfully reached its ninth edition So you may ask Why have you now written a second survey text We have two reasons 1 Student audiences have broadened creating a need for a shorter text in addition to the traditional longer ones and 2 Many universities now require that professors use different texts for undergraduate and graduate courses creating a need for different approaches at the two levels Well now elaborate on these two points First when we began writing some thirty years ago most students taking a survey international business course were upper level undergraduates or MBA students Although this is still true student audiences have been expanding both downward and upward On the downward side more junior colleges and community colleges have been offering survey international business courses Many of their students lack the business and economics backgrounds that we assume for students plowing through our ninth edition text of about 800 pages Further they frequently lack both the time and background to analyze the short cases we have included at the end of all twentyone chapters Clearly they need a text that is broad enough to cover the issues but short enough so that they can absorb all the concepts On the upward side more business schools have been offering international business or international management courses within executive MBA programs Professors teaching these courses generally depend more on projects and applications of materials than on lectures and presenting new terms and concepts They depend on such tools as long comprehensive cases industry and company analyses scenario developments and comparison of countries for business expansion Given the time demands of working on projects particularly when students typically work full time there is little chance for students to cover a long text Further executive MBA students find much of the material from longer texts is superfluous because they deal with the issues regularly Yet they need shorter readings to synthesize major concepts so that they have a common framework for more orderly class discussions Fortunately the same synthesized shorter text version seems to be ideal for both the bottomend and topend of course levels Although this seems incongruous we have found a similar relationship for texts in other business courses Second universities are increasingly requiring the use of different texts at the undergraduate and graduate levels The reasoning behind this requirement is understandable particularly if a school admits most of its MBA students from its own undergraduate business program because students may otherwise get credit for taking essentially the same course twice But many professors teach at both the undergraduate and MBA levels and prefer one set of authors viewpoints and priority of coverage over others This creates a dilemma for them because they may have to use a text by an author whose viewpoints differ from their own Thus we have maintained the same viewpoints and essential coverage from our longer text in this shorter text As a result we believe that professors can satisfactorily use one of our texts at one level and the other at the other level They can further differentiate the courses through projects and additional materials
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