Description :
Condition New Published In India by Prentice Hall India Brand New Soft cover INTERNATIONAL EDITION Latest 6th Edition Different ISBN Number but the contents are Identically same as US edition Black White Illustrations superfast express shipping customer satisfaction money back guaranteed
Review:
Product DescriptionWritten by two of the most respected and honored individuals in the field this definitive casebook of actual reallife public relations situations serves as a reference and guidebook for helping public relations professionals apply effective cuttingedge public relations theories principles and practices to a wide variety of situations involving all types and sizes of organizations Features actual reallife cases on each aspect of public relations employee relations media relations community relations issues crises investor relations consumer relations and ethics Some cases end favorable for the organization involved some end in failure and others are unresolved Provides comprehensive introductions to each series of cases Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior as outlined by the Declaration of Principles of PRSAs Code of Ethics For any practicing public relations professional The publisher Prentice Hall Business PublishingThis text written by two of the most respected and honored individuals in the field has become the PR casebook for students teachers and practitioners By carefully analyzing actual cases the authors help students develop agility in applying effective cuttingedge public relations practices to a wide variety of situationsinvolving all types and sizes of organizations This text refers to an out of print or unavailable edition of this title
|