Description :
Condition New Published In India by Prentice Hall India Brand New Soft cover INTERNATIONAL EDITION Latest 4th Edition Different ISBN Number but the contents are Identically same as US edition Black White Illustrations superfast express shipping customer satisfaction money back guaranteed
Review:
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge It emphasizes marketbased managementwith a focus on the linkages between marketing strategy and profitability and provides a systematic method for learners to evaluate the profit impact of a marketing strategy Coverage that goes beyond marketing fundamentals features a threefold integration of marketdriven strategy customer satisfaction and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction marketing productivity and profitability A special effort was made to include more coverage of customer loyalty marketing performance metrics customer relationship marketing and brand and product line strategies For anyone interested in strategic marketing
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