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Retail Management A Strategic Approach
by Barry Berman Joel R Evans

Book Edition: 10
Publisher: Prentice Hall
Pages: 704 
Languages: English
Book Type: Business & Management
ISBN-10: 0131870165
ISBN-13: 9780131870161
ISBN(Indian): 9788120330429
$42.05
INR: 2028.91

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Description :
Condition New Published In India by Prentice Hall India Brand New Soft cover INTERNATIONAL EDITION Latest 10TH Edition Different ISBN Number but the contents are Identically same as US edition Black White Illustrations superfast express shipping customer satisfaction money back guaranteed


Review:
This best seller provides a balance between theory and practice useful career information and a comprehensive package of ancillaries It takes a strategic approach to decision making The volume provides an overview of strategic retail management and provides a careful examination of situation analysis targeting customers and gathering information choosing a store location managing a retail business merchandise management and pricing communicating with the customer and integrating and controlling the retail strategy For retail training directors Book InfoTeaches the reader to become a good retail planner and decision maker One goal of the text is to help focus on change and adaption to change Designed for management or retailing students Contains online resources for the student and Web exercises at the end of each chapter Previous edition c1998 DLC Retail trademanagement This text refers to an out of print or unavailable edition of this title

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